Lifestyle

The world's best skincare

For years, the big-name beauty industry players have followed a standard formula—launch a product a huge advertising budget, big claims, and a celebrity face. The formulators behind the products have been largely been anonymous, with the weight of marketing being supported by the brand’s reputation. However, over the past few years, thanks to more informed consumers, social media, and a buyers’ wanting the most value from their products—doctor-formulated brands have become one of the most popular segments of the market.

With the global skincare industry pumping out over $135 billion in revenue and expected to increase 30% by 2025, there is a lot of money at stake. It appears that having doctors develop science-backed formulas is giving consumers additional confidence that the products they are buying might actually deliver results. In fact, one of the most editor-hyped products of recent years wasn’t developed by a big name beauty brand, but by the Director and Professor of Applied Stem Cell Biology and Cell Technology at the University of Leipzig in Germany Augustinus Bader. The brand has taken off, with sales leaping from $24 million to $70 million in 2020.

To get a snapshot into how doctor-designed brands stand out, I interviewed the founders of three popular brands. Not surprisingly, each one of the brands also has a larger mission. Former emergency room doctor Sarah Villafranco, MD started her natural skincare line Osmia to have a positive impact on human and environmental health. While Professor Bader is using money from his skincare line to fund research and development for those affected by severe burns and skin wounds. Dermatologist Dr. Macrene Alexiades launched MACRENE actives with the goal to ultimately replace cosmetic procedures with skincare that achieves the same results.

About Professor Augustinus Bader

Professor Augustinus Bader is a globally recognized biomedical scientist and physician and one of the foremost experts in the field of stem cell biology and regenerative medicine.

In a career that has spanned the globe, the German-born Professor has spent over 30 years researching and developing technologies that activate and harness the human body's capacity to heal, with a focus on the reawakening of cells that become dormant due to aging or trauma. In 2008 he developed a groundbreaking Wound Gel that heals severe skin traumas without the need for surgery or skin grafts. It is this revolutionary technique that inspired Augustinus Bader skincare.

Professor Bader is currently the director of Cell Techniques and Applied Stem Cell Biology at The University of Leipzig, in Leipzig, Germany where he lives with his family.